NEW GENT LACQUERED The all new New Gent Lacquered watches confirm Swatch’s beautiful use of color and outstanding innovation. SWATCH New Gent Lacquered watches are the perfect accessory for your outgoing personality. Read more ORIGINAL WATCHES There’s clearly something that makes Swatch different from every other watch brand. What is it? The look, the colors, the plastic? The design, perhaps, or the fact that it’s Swiss made and versatile enough to be worn with almost anything. There are Swatch watches for people of all ages, and a Swatch for every occasion. Swatch is an attitude, an approach to life, a way of seeing. The sight of a Swatch excites emotion. Wearing one is a way to communicate, to speak without speaking. Heart to heart. Everyone knows a Swatch when they see one. The iconic Swatch Originals are plastic watches that come in different shapes and sizes, featuring bold colorswith trendy, cheeky designs. Read more NEW GENT LACQUERED A new watch collection inspired by color. The case is protected with a mineral crystal and it is constructed to resist water pressure up 100 feet. These watches exude style and glamour, thanks to dense shades of color used through its plastic case and silicon strap SISTEM51 Automatic movement, no batteries and a 90-hour power reserve housed in a mix of sporty and bold designs. Flip it over and you’ll be be able to peek at its inner workings. Find your style and join the Mechanical Revolution today! CHRONO This Stop watch is practical, sporty and elegant all at once. It is easy to wear on different occasions and very light which makes it perfect for all kinds of activities. It is also suitable for men & women! Read more ABOUT SWATCH Swatch was founded by Nicolas Hayek in 1983 as a subsidiary of The Swatch Group. Everyone knows a Swatch when they see one. There is clearly something that makes Swatch different from every other watch brand. What is it? The look, the colors, or perhaps the design? Or maybe the fact that it’s Swiss made and versatile enough to be worn with almost anything. All Swatch watches are labelled Swiss Made. Swiss Made embodies a concept of quality forged over many years. It includes the technical quality of watches, such as accuracy, reliability, water-resistance and shock-resistance, as well as their aesthetic quality, elegance and originality of design. It also covers both traditional manufacturing and new technologies. There are Swatch watches for people of all ages, and a Swatch for every occasion. However, there is more to Swatch than market coverage. Swatch is an attitude, an approach to life, a way of experiencing things. The sight of a Swatch excites emotion. Wearing one is a way to communicate, to express yourself without speaking.